NATURELLE blends naturally and seamlessly with your eyes; and more than 85% believe that NATURELLE™ gives their eyes a soft natural glow, and makes their eyes look more beautiful and spirited. Bausch + Lomb’s proprietary Micro-Encapsulation Technology ensures that the color pigments are encapsulated within the lens material which helps to provide outstanding comfort all-day long. The micro-encapsulated pigments are non-toxic and non-irritating to the eyes. Furthermore, the colors do not reduce oxygen flow through the lenses, allowing eyes to "breathe" well. This makes NATURELLE healthy and safe to wear.